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دغدغه های یک بسیجی؛ فعال در حوزه رسانه و تولید صنعتی

شَوَند

دغدغه های یک بسیجی؛ فعال در حوزه رسانه و تولید صنعتی

از افکار و اهدافی که دارم، از کارهایی که کردم و باید بکنم، از روزمرگی ها و هزار حرفی که باید بزنم و جلوی چشمم باشه، از خدا از امید از " الدنیا مزرعه الاخره " و از هزار حرف نزده و نگفته؛ باید گفت باید شنید باید "عمل" کرد.
خدا توفیق بده که همواره در حال جهاد باشیم؛ " کل یوم العاشورا و کل ارض الکربلا " یعنی دفاع همچنان باقیست.
نسل ما نسل جنگ رو در روی 8 ساله نیست؛ نسل ما نسل جنگ خاموش است؛ جنگ اقتصادی جنگ فرهنگی
حالا باید چیکار کرد؟ باید معبر زد؛ باید سنگر به سنگر، کارگاه به کارگاه، قلم به قلم فتح کرد رفت جلو
خودش میگه "هو الذی أنزل السکینة فی قلوب المؤمنین لیزدادوا أیماناً مع إیمانهم"
دل که قرص باشه هدف که روشن باشه دیگه ترس از چیه ؟
از آسیب ها و راهکارهای حوزه رسانه و فرهنگ میخوام بگم
از آسیب ها و راهکارهای حوزه تولید و اقتصاد تولیدی میخوام بگم
ایشالله که خودش یاریمون بده

بسته‌بندیِ فاخر؛ رکن جامانده در تولید

جمعه, ۲۲ دی ۱۳۹۱، ۰۲:۵۶ ق.ظ

بسته‌بندی از جمله مهمترین عناصر تولید یک محصول صنعتی و مصرفی است.
که متاسفانه در صنعت ما مغفول مانده و ارزش و بهایی برای آن قائل نیستیم.
یک کمپانی بزرگ صنعتی در جهان، هنگام تولید محصول خود یکی از دغدغه‌هایشان بحث زیبایی و جذابیت بسته‌بندی است، در حدی که شاید برای یک محصول چندین طرح و مدل بسته‌بندی استفاده کنند، بسته‌بندیِ "تک", بسته‌بندیِ "جین" , بسته‌بندیِ "مادر" و ... همه اینها برای یک محصول است هنگام ارائه به بازار و مردم.
اما برخی تولیدکننده‌های داخلی محصول رو میگذارن داخل یک سلفون بعد میگذارن داخل یک در و زیره ( شبیه جعبه شیرینی) و بعدم داخل یک کارتن سه‌لای زپرتی و میفرستن به بازار.
به نظرتون چرا کمترین اهمیتی برای بسته‌بندی قائل نیستیم؟
میتونم مقصران این موضوع رو به سه دسته تقسیم کنم؛

اولین مقصر تولیدکننده‌ها؛ معمولا حاضر نیستند هزینه‌ای برای بسته‌بندی بدهند چون آن را نالازم و پول در جوب ریختن میدانند؛ استدلالشان هم این است که اولا بازار از ما خوب نمیخرد و دوما چه سلفون باشد چه جعبه مردم مچاله می‌کنند میندازن تو سطل زباله . البته وقتی شرایط رقابت را درک نکردند و تاکنون رقابتی با جایی نداشتند نمیشود توقع داشت که بفهمند بسته‌بندی گاهی از قیمت هم مهمتر است

دومین مقصر بازار؛ شرایط بازار شرایط رقابتی نیست؛ به علت وجود انواع و اقسام "کله‌گنده‌ها" یا مافیاها؛ کسی به دنبال ظاهر زیبا نیست، همه به دنبال این هستند که قیمت کمتر باشد. همینجا به شما عرض کنم که گاهی اوقات بازار یک جنس زیبا با بسته‌بندی خوب را از تولیدکننده نمیخرد چون اگر آن را پشت ویترین بگذارد ممکن است به فروش محصولات سلفونی خودش که سود بیشتری هم روی آنها به جیب میزند، آسیب وارد کند.

سومین مقصر واردات کالای بی کیفیت از چین؛ واردات بد نیست اما واردات بی رویه، واردات محصولات نامرغوب خیلی لطمه به اقتصاد میزند، لطماتی که به مرور زمان مشخص میشود، یکیش همین تغییر سلیقه مردم و بازار. کالای بی کیفیت و بدون بسته‌بندی چینی که به سفارش واردکننده تولید میشد وقتی در بازار وفور پیدا کرد ناخودآگاه سلیقه بازار و مردم هم تغییر کرد. واردات بی رویه و نامرغوب، اندک رقابتی که در تولید وجود داره رو هم میگیره

تفاوت بسته بندی در اغلب محصولات ایرانی و غیر ایرانی


اما راه‌حل چیست؟
در نظر من بهترین راه حل همان تولید شبکه توزیع است. شبکه توزیع که فراگیر بشود و مردم مستقیما با تولیدکننده در رابطه باشند، دیگر پای هیچ واسطه‌ای و هیچ تصمیم‌گیرنده‌ای وسط نباشد، فضا فضای رقابتی می‌شود و آنجاست که تولیدکننده‌ای موفق خواهد بود که محصول باکیفیت بالا و بسته‌بندی زیبا و قیمت کمتر عرضه کند.
اگر این رقابت ایجاد شد با توجه به فرهنگ و سلیقه ما ایرانی‌ها، میشود گفت تولید صنعتی ایران به زودی جهان را تسخیر خواهد کرد.
انشالله

نظرات (۶)

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  • سید احمد موسوی
  • سلام. همیشه به تولید و گشترش ایشالله :)

    پاسخ:
    سلام و درود خداوند بر تو ای سید
    انشالله شما هم همیشه به پیشرفت و تلاش
    به امید سرفرازی ایرانی اسلامی در همه زمینه ها
    اره...اما نمی‌دونم اونایی که هی میگن کلاغ رو رنگ می‌کنیم جای قناری میدیم بازار توی قسمت‌ بسته‌بندی کجان..اونا باید بیان این‌جا خوب کار کنند. خدا کنه فقط بُنجُل رو بسته‌بندی خوب نکنند....
    پاسخ:
    سلام داش حمید گل
    از اینورا؟
    اتفاقا به نکته خوبی اشاره کردی
    فاخر بودن بسته بندی صرفا نشون دهنده یه محصول خوب نیست
    ولی اینجا ما بحثمون سر تولیداتی هست که با بسته بندی نامناسب میره تو بازار
    سر کیفیت تولید و همون کلاغ رنگ کردن ها حرف بسیار است
    بسیار
    100% موافقم ! کیفیت بسته بندی اجناس ایرانی بسیار پایینه ! 

    پاسخ:
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